The recent Northpoint Crossing development at the intersection of University and Texas in College Station, Texas, has brought complaints from many residents due to it's proximity to the major intersection and lane closures from the construction. It has also elicited praise from local businessmen and city officials in response to the addition of new retail spaces combined with affordable student housing. Questions have been raised about Northpoint Crossing's management's abilities to fill the large number of new residences, however. With many new off-campus student housing coming on the market at the same time, capturing the incoming student market will be key to their continued success in occupancy rates and reputation.
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